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Leading online retailer WHSmith.co.uk and Microsoft Corporation today jointly announce an alliance that will bring e-books in Microsoft Reader format to consumers across the UK.
At the London International Book Fair today, WHSmith.co.uk announced that it would be opening an online e-bookstore by the end of the summer that will sell e-books in Microsoft® Reader format using Microsoft Digital Asset Server. The new e-bookstore will offer the widest possible choice of popular titles including titles from Hodder Headline publishing and reference titles from Helicon as well as titles from other publishers.
Kate Kennedy, joint MD of WHSmith.co.uk said, 'As a leading online bookseller, WHSmith.co.uk is committed to providing the greatest choice of books across all developing channels from the Internet to Interactive TV allowing customers to shop, anywhere, any time, any place. This alliance with Microsoft allows us to extend our offer in an exciting and innovative way bringing content to our customers in a new format. E-books represent an important development in publishing, and we're delighted to be working with Microsoft.'
'Microsoft is proud to have been selected by WHSmith.co.uk to help bring e-book and digital distribution technology to the UK, and we are delighted that Hodder Headline, one of the UK's top publishers, along with other publishers will be providing great content,' said Jeff Ramos, Director WW Marketing Emerging Technology, E-books and Digital Distribution group at Microsoft. Added Ramos, 'Book lovers around the world are increasingly excited about Microsoft Reader e-books, and I am thrilled that readers in the UK will now be able to experience e-books for themselves.'
Concurrent with the opening of the new e-bookstore, Microsoft will deliver a WHSmith.co.uk version of Microsoft Reader, which will be offered for free download. Additionally, Microsoft's Digital Asset Server, the leading digital rights management solution for e-books, will be employed to ensure the secure distribution of titles.
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